Information Collection and Use
We collect and use your information to provide our Services and improve them over time.
Information Collected Upon Registration:
When you create or modify a Hero account, you must provide some personal information, including your name, email address and mobile number, and you may provide a photograph ("Personal Information"). The Personal Information you provide is used for such purposes as allowing you to set up a user account and profile that can be used to interact with others through our Services, improving the content of our Services, and customizing the advertising and content you see.
We also use your Personal Information to contact you with Hero newsletters or information that may be of interest to you, such as updates and new features. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications, or email us at email@example.com. Please note that we may also use your Personal Information to contact you with information related to your use of the Service; you may not opt out of these notifications.
Information Collected Automatically:
When you use our Services, whether as a registered Hero user or a non-registered user (any of these, a " User"), Hero automatically receives and records information on our server logs from your browser or mobile platform, including your geographic location (if authorized), IP address, cookie information, browser type, the webpage you were visiting before you came to our Site, portions of the Services that you visit and the time spent there, and access times and dates ("Non-Identifying Data"). We use Non-Identifying Data to monitor and analyze use of the Services and for the Services’ technical administration, to increase our Services’ functionality and user-friendliness, and to better tailor them to our Users’ needs. We also use Non-Identifying Data to verify that Users meet the criteria required to process their requests. We treat Non-Identifying Data as other-than personally identifiable information, except where we are required to do otherwise under applicable law.
Except to the extent that your location information is included in your Required User Identifier (as defined below), Hero only uses this Non-Identifying Data in aggregate (and therefore, anonymous) form. We may provide such aggregate information to our partners about how Users (as defined below) collectively use our Services so that our partners may also understand how often people use their services and our Services. We may combine your Personal Information with Non-Identifying Data and aggregate it with information collected from other Users to attempt to provide you with a better experience, to improve the quality and value of our Services and to analyze and understand how our Services are being used. We may also use the combined information without aggregating it to serve you specifically, for instance to deliver a product to you according to your preferences or restrictions.
Information Sharing and Disclosure
We do not disclose your Personal Information except in the limited circumstances described here.
Sharing of Information with Registered Businesses or Agent:
Hero seeks to provide a platform through which Users can communicate with businesses to gather certain information about those businesses. When an individual User sends an inquiry, message or reply to a business through the Services (a "Message") that Message is routed in one of two ways. If a business has registered with Hero (a "Registered Business") that business will receive the User’s Message directly. If a business has not registered with Hero (an "Un-registered Business"), then an agent hired by Hero ("Agent") will receive the User’s Message and contact that business directly in order to provide the User with the information he or she seeks.
Whether your Message is routed to a Registered Business or to an Agent, such Registered Business or Agent will be able to see not only the content of that Message but also the name, email address, mobile number and photo (if applicable) that you provided upon registration. No other Personal Information or Non-Identifying Data will be shared with any Registered Business or Agent unless you choose to share such Personal Information within the content of a Message.
Protecting Your Sensitive Information:
Privacy Practices of Businesses and Agents:
Registered Businesses are provided with the tools to respond directly to a User. Registered Businesses are separate businesses from Hero. While Hero does encourage them to abide by privacy policies at least as stringent as this one, Hero cannot and will not be responsible if they fail to do so. Any inquiries regarding the use of any of the information in your Required User Identifier or in any Message that you send to a Registered Business should be addressed directly to that Business.
Agents are required, under the terms of their agreements with Hero, to maintain the confidentiality of the information in Users’ Required User Identifiers and the information included in Users’ Messages, and to disclose such information only as necessary to perform the Services. Notwithstanding those agreements, you acknowledge and agree that Hero cannot guarantee the security of any of the information included in your Required User Identifier or in any Message after that information has been routed to an Agent, and that Hero shall not be liable for any damage or loss that you suffer as the result of any disclosure of such information by an Agent.
Aggregated Information and Non-Identifying Data:
We may share aggregated information that does not include Personal Information and we may otherwise disclose Non-Identifying Data with third parties for industry analysis, demographic profiling and other purposes. Any aggregated information shared in these contexts will not contain your Personal Information.
Third Party Services:
Hero uses a variety of services hosted by third parties to help provide our Services, such as hosting our blog, and to help us understand the use of our Services. These services may collect Non-Identifying Data sent by your browser as part of a web page request, such as cookies or your IP request.
Law and Harm:
We may disclose your information, including your Personal Information, if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Hero’s rights or property.
Modifying Your Personal Information:
If you are a registered user of our Services, we provide you with tools to access or modify the Personal Information you provided to us and associated with your account, or to terminate your account in its entirety. Notwithstanding the prior sentence, you acknowledge and agree that even after you remove or delete information from your account or profile, including by terminating your account, copies of that information may remain viewable elsewhere, to the extent it has been shared with others as part of your Required User Identifier or because it was otherwise included by you in a previously sent Message.
Links to Other Websites and Mobile Applications:
Our Policy Toward Children:
Hero does not knowingly collect personally identifiable information from children under 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at firstname.lastname@example.org. If we become aware that a child under 13 has provided us with Personal Information, we will take steps to delete such information and terminate the child’s account.
Changes to this Policy: