HERO PRIVACY POLICY


Hero Towers Limited ("We") are committed to protecting and respecting your privacy.


This policy together with our Terms of Use sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.usehero.com (the “Website”), downloading the mobile application, using the Hero functionality on a retailers website or providing your personal details in store, you are accepting and consenting to the practices described in this policy.


When providing any personal data through our Website or mobile appliation and for the purpose of the Data Protection Act 1998 (the Act), the data controller is Hero Towers Limited of 590 Green Lanes, Palmers Green, London, UK, N13 5RY. If you provide your personal data directly to a retailer either via their own website or when visiting in store then the retailer shall be the data controller for the purposes of the Act.


Information we collect from you


We will collect and process the following data about you:

  • Information you give us. This is information about you that you give us by filling in any forms on the Website and in using the mobile application by corresponding with us by phone, e-mail or otherwise and including the request for a demo where you are required to give us your name, email address and company name.


  • Information we collect about you. Regarding each of your visits to our Website and in using the mobile application we will automatically collect the following information:


    • technical information which may include: the Internet protocol (IP) address used to connect your computer to the Internet; browser type and version; time zone setting; browser plug-in types and versions and the operating system and platform.


    • information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our Website and in using the mobile application (including date and time), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any name, email address or phone number used to contact us.


    • Retail worker profile information that is given when they register via the mobile application and shopper information such as the shopper’s name, date of birth and their phone number when interacting with a retailer via the mobile application.


Cookies


Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and allows us to improve our Website. A cookie will be stored on your computer. Generally, cookies work by assigning to your computer a unique number that has no meaning outside of the Website. The cookies do not contain any personal information and we use them to only to personalize and improve your experience.


Uses made of the information


We use information held about you in the following ways:

  • Information you give to us. We will use this information:


    • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;


    • for internal use and to administer the Website and in using the mobile application and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;


    • to communicate with you (including to notify you about changes to our service);


    • to ensure that content from our Website and in using the mobile application is presented in the most effective manner for you and for your device.


Disclosure of your information


You agree that we have the right to share your personal information with:


  • Selected third parties including:

    • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;


    • analytics and search engine providers that assist us in the improvement and optimisation of the Website and in using the mobile application;


    • credit reference agencies for assessing your credit score where this is a condition of us entering into a contract with you.


We will disclose your personal information to third parties:


  • If we sell or buy any business or assets, in which case we will disclose your personal data to the prospective seller or buyer of such business or assets.

  • If we are under a duty to disclose or share your personal data to comply with any legal obligation, or to enforce or apply our Terms of Use.


Where we store your personal data


The data that we collect from you will be transferred to, and stored at, a destination inside the European Economic Area ("EEA") unless. It will also be processed by staff operating inside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.


Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website and in using the mobile application; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


Your rights


You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at hello@usehero.com


Our Website may, from time to time, contain links to and from the Website of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


Access to information


The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.


Changes to our privacy policy


Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Contact


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to hello@usehero.com


Hero, August 2017